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by Steven Rothberg

David Letterman's Top 10 Signs You Spend Too Much Time on Twitter

Do Your Employees Love Working For You As Much as GEICO's?
One of my kids just showed me this great video from GEICO. It features GEICO employees associates in their places of work singing the praises of how they love helping their customers. In addition to it just being awesome that...

Ben Gotkin's Words of Wisdom for Employers Without Strong Brands
I wasn't able to attend the ERE recruiting conference this week in San Diego due to some scheduling conflicts but by all accounts it was a great success. No surprise. The folks at ERE know how to put on a...

What Do P4P, CPM, CPC, CPL, and CPA Mean?
Ever want to enjoy a good burger and beer with a good friend? Invite Paul DeBettignies a/k/a Minnesota Headhunter out and then the conversation flow like water on a table -- all over the place. Paul and I shared some...

The 102 Best Twitter Feeds for College Students Searching for Internships and Recent Graduates Hunting for Entry-Level Jobs
CollegeRecruiter.com, the leading job board for college students searching for internships and recent graduates hunting for entry-level jobs, has a couple of Twitter feeds that are a good fit for students and grads: Twitter.com/StevenRothberg and is primarily used to bring...

Does Google Own You? Should You Care?
Google launched in 1998 and didn't really start generating revenue until 2002 when it realized that marketers of products, services, jobs, and other opportunities would pay to place a very small text ad adjacent to relevant search results. As its...

Job Seekers Should Focus on Their Transferable Skills and Growth Industries
Joe Watson, career strategist and author of "Where the Jobs Are Now" tells Kelsey Hubbard job seekers should focus on transferable skills and growth industries such as health care when looking for work....

4 Tips for a Successful Targeted Email Campaign
Jason Bakker of Campus Media Group recently published a great blog article about how organizations should use targeted emails to reach college students: Leverage or build your brand name because name recognition matters. Stronger brands result in more of your...

I was attacked by Glenn Beck

How to Create a Cell Phone Text Messaging Ad Campaign
There's a nice discussion on a component of mobile marketing going on at the American Express Open Forum as a result of an article about how small businesses can deliver successful targeted cell phone text messaging (SMS) campaigns to their...

Most and Least Admired Employers
I see a lot of "best of" lists out there. Best restaurants, ice cream, places to live, colleges, phone service, and places to work. Today a number of bloggers and other media outlets have re-published a list of the most...

Top 5 Unusual Ways to Impress Recruiters
Great tips provided by the Wall Street Journal for any job seekers who are even considering working with a recruiter: Have an accomplishment sheet Help the competition Be specific Use old-fashioned communication Be genuine and honest...

College Grads Prefer to Job Search Using Niche Job Boards, Not Social Media or General Job Boards
Anyone who is involved in the world of college recruiting will find it of no surprise that a recent survey found that graduating college students who are searching for a job rely heavily on their university career centers and prefer...

Yahoo CEO to Facebook: Show Me the Money
Carol Bartz, new CEO of Yahoo!, in addition to telling Washington to shut up, makes a snide remark about Facebook's lack of revenue. Let's re-visit this in a few years to see whether her confidence in her business model and...

TweetMyJOBS Generates "Only" 18,000 Clicks to 1,000 Postings
One of the interesting topics of discussion this week amongst those involved in the job board industry is a recent announcement by TweetMyJOBS that they generated 18,000 clicks in January to the web site of their client, InterContinental Hotels Group...